The warning V010 appears upon the attempt to check .vcxproj - projects, having the configuration type 'makefile' or 'utility'. PVS-Studio doesn't support such projects, using the plugin or a command line version of the analyzer. This is due to the fact that in the makefile/utility projects, the information necessary to the analyzer (the compilation parameters, in particular) about the build details is not available.
In case if the analysis of such projects is needed, please use a compiler monitoring system or direct integration of the analyzer. You can also disable this warning on the settings page of PVS-Studio (Detectable errors (C++), Fails list).